Onalytica applies the PageRank based methodology to extract influencers on a particular topic (tweets mentioning “digital transformation” OR digitaltransformation in this case). The methodology takes into account the number and quality of contextual references that a user receives.
These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists).
Onalytica was founded in 2009 supported by investment from Michael and Paul Birch. It is based in London and New York.
It is an independent Influencer Relationship Management (IRM) solution which allows to identify the most influential people.
This mention follows the Gartner’s Cool Vendor and the three mentions in Gartner’s Hype Cycle with Neuralya, a clear example of how emerging technology can disrupt and transform your business.
Learn more and download the full report here.