How Emotions Drive Your Customer’s Actions
It’s time to start creating a connection between your brand and your customer, driving customer actions by influencing human emotion through the art of storytelling.
In 2014, a study on media usage and ad exposure by Media Dynamics, Inc. revealed that a typical adult’s daily media consumption was around 9.8 hours (or 590 minutes). In addition, other studies reveal that consumers receive from 3,000 to 20,000 brand messages a day so their attention has never been harder to earn.
Qwince’s fledgling product, Neuralya, integrates into a single platform for biometric sensors (eye tracking, facial expression, EEG, GSR/EDA) to calculate insights and indicators able to evaluate rational, emotional and instinctive reactions providing key consumer insights on behaviour, preferences and attention.
Neuralya extends the set of metrics, giving a wider understanding of what your customer is thinking and feeling.
This comprised a whole day of data collection inside the TSW Lab in Treviso (Italy) to understand how the emotions can influence the user experience while navigating a website or watching a video. The study involved an eye tracker, a face recognition system, EEG and GSR to measure both the rational and emotional components of the user whilst surfing a website.
This was a great opportunity to apply Neuralya to new contexts and to integrate different skills and background.
Neuralya continues to support our customer to increase their marketing productivity using insights on human behaviour.
Do any of these questions sound familiar? Is the user interface of my app or web site effective? Which soundtrack will make my advertising memorable? Is my video able to maximise my return on media investment? Does my advertising evoke the emotions I want it to? Can emotional content enhance effectiveness?
Neuralya can help you to answer these questions.
Check out the TSW website to read their feedback on Neuralya.